BBC NEWS | The Reporters | Evan Davis
AM on 07 Mar 2007, Geoff wrote: For what it's worth, I know several people who holiday annually in LasVegas. They have a spending budget for gambling, and they spend it all (usually)because they enjoy the thrill of an elusive potentialrather put that same amount into something else that will of course be more gratifying. The sunk cost paradox only works for casinos and gamblers, who are generally famous for the irrational decisions they make. Complain about this post http://www.bbc.co.uk/blogs/thereporters/evandavis/2007/02/irrationality.html